Digital Media Strategy, Marketing and Content Consultant

Flip-Global Consulting

Lisa has worked on a wide-range of projects from business development, SEO and SEM, and analytics to digital and publishing content creation.

Working for ShaferWalters Group, Lisa project managed the site build, including SEO and analytics, then worked on SEM keyword and landing page testing and strategy and developed digital marketing and social media plans.

As VP, Product and Services, worked with the brilliant NOLOH development team to launch noloh as a licensed application. Consulted with a variety of clients on digital business strategy and digital marketing.

At Random House Direct, we created and implemented a wide-range of direct and digital marketing campaigns, including email marketing, interactive games and podcasts.

As VP and GM of Random House Direct, my team launched over 30 e-commerce websites for a variety of brands from Gourmet to Wall Street Journal books. I oversaw marketing strategy for the development of Randomhouse.com.

Working for ShaferWalters Group, Lisa project managed the site build, including SEO and analytics, then worked on SEM keyword and landing page testing and strategy and developed digital marketing and social media plans.

CIG Insurance

Random House

Digital Marketing

NOLOH.com

The Protector Network

The Protector Network WebsiteRandom House web site that Lisa did marketing strategy for the launch

Project List

Publishing

Manga series digital marketing

At Random House, I oversaw the creation of a wide-range of  book publishing for such brands as Gourmet, Bon Appetit, Country Living, Cosmogirl and Town and Country. My love of books continues and I am currently working on two books with photographs by gifted photographer Alex Li, to be published in 2011.

 

 

Bon Appetit The Christmas Season finalist for the James Beard Award